Kaushal Joshi - 22BBA70185
Aditya Pratap Singh - 22BBA70103
Sarthak jain - 22BBA70067
22BAN-601 (Business Analytics)
Tailorly
Isn’t shopping for clothes just the best?
You walk into bright, buzzing stores.
Rows and rows of clothes are neatly lined up.
Mannequins showcase the season's best outfits.
The lighting is perfect, setting the mood.
Fashion is in the air —
full of promise and excitement
…but then the HORROR starts!!!
You flip through hangers, searching for the right outfit.
Try on clothes under harsh changing room lights.
Squint at the mirror, questioning, "Does this really suit me?"
Sometimes the fit is off.
Sometimes the color doesn’t feel right.
Sometimes, it just doesn’t feel like you.
Yet, you still walk out with something close enough.
It’s not perfect — but it’ll do
Meanwhile, a different
story could unfold…..
…..Introducing
Tailorly
Fashion That Comes to You
No need to step out — we bring the boutique to your doorstep with designs, fabrics, and expertise.
Personalized, Not Just Trendy
Our AI recommends styles that suit you, your body, your vibe, your preferences.
Comfort of Home, Elegance of Couture
Get measured, explore fabrics, and finalize designs. all while sipping chai in your living room.
From Fabric to Fit
Tailored outfits delivered to your door, perfectly crafted to match your story, not just your size.
Beyond Shopping, It’s an Experience
Why chase fashion in crowds when fashion can be made just for you?
FasTailorly vs. Traditional
Where others offer options, we offer custom creations. It's not just fashion it's your fashion
Process:
1. Appointment Booking
2. Doorstep Visit.
3. Design Selection & Personalization
4. Stitching Begins
5. Final Touch & Quality Check
6. Delivery to Your Door
Women in the Factory: Empowerment
At Tailorly, we onboard women from local communities into our factory on a salaried basis. This provides:
Stable income
Skill development opportunities
A secure, supportive work environment
Local Tailor Network: Scalable, Flexible
To keep our model lean and scalable, we partner with a network of skilled local tailors on a commission basis. This approach enables us to:
Expand capacity without increasing fixed costs
Quickly respond to demand surges with no compromise on quality
Access hyperlocal expertise while maintaining
Market opportunity
Financial Analysis
TAM (Total addressable market)
- ₹75,000 Cr Custom Apparel
SAM(Serviceable available market)
- ₹360 Cr (mumbai)
SOM(Serviceable obtainable market)
- ₹75 Cr/yr
Market opportunity
1. CAPITAL INVESTMENT (Fixed + Variable):
TOTAL CAPITAL REQUIRED (Year 1)
Total: ₹1.6 Crore
TOTAL Revenue (Year 1)
Total: ₹4.41 Crore
Total Costs (Year 1): ₹1.665 Crore
Projected Revenue: ₹4.41 Crore
Gross Margin: ~60%
Breakeven Point: Month 9–10
3. BREAK-EVEN ANALYSIS
2. REVENUE PREDICTION
(Year 1)
CAC (Customer Acquisition Cost):
Target: < ₹500
Measures cost to acquire one customer via ads, promotions, and onboarding.
LTV (Lifetime Value):
Target: ₹10,000–₹15,000
Based on 3–5 premium orders per year per customer.
AOV (Average Order Value):
₹3,500 per order
Reflects Tailorly’s premium positioning.
Payback Period:
Target: < 2 months
Time to recover CAC from gross profit per user.
4. UNIT ECONOMICS
(Per Order)
Key Metrics
Seed Funding
Structure Explanation
Total raise: ₹2 crore (₹1.5 crore equity + ₹50 lakh debt)
Early equity investors get upside with downside protection (20% discount)
Debt reduces dilution while funding working capital cycles
Leverages asset-light model with fast-growing urban demand
Allows us to reach breakeven within 9–10 months
EQUITY
Type: Non-priced financing .
Ask : ₹1.5Cr
Discount: 20% on the next qualified equity round
DEBT
Type: Secured or semi-secured working capital loan
Interest : 10-13% annual
Amount: ₹50 lakh